Package Design
Mailers
Packaging
Microsite
Smell The Rainbow
Coming this spring, Bath and Body Works is collaborating with Skittles to create a new fruity and sweet body care line. For a limited time, come to your local Bath and Body Works and discover a colorful transformation. When you walk through the doors, you’ll be met with vibrant displays presenting our new products as well as the fruity aroma of Skittles. Can’t make it to the store? This limited time collaboration is also available on our website. Keep an eye out for our mailers, which includes coupons which can be used online as well as in store. Not only can you taste the rainbow, but you can now smell the rainbow too. I used a red color scheme with rainbow detailing throughout the design, keeping consistent with Skittles’ brand guidelines. Overall, I wanted the design to have a fun, but serious feel to match both of the brand’s values and target audience.
